What is a press release?

A press release is a short text on a current topic that we feed to the media. The purpose is to catch the journalists' interest and hopefully get attention for your research in newspapers, online magazines, tv, radio etc. The difference between a press release and an article on our website, is that a press release is sent out directly to journalists and editors. A web article we have to distribute ourselves, by e-mail, social media or by calling them.

Who decides if you can put out a press release? 

Press releases are coordinated and sent to the media by the central Communications Office at Stockholm University. They decide what topics might be of interest to the media, how the press release should be written and when they have room in their planning. If they don't want to put out a press release about your article/dissertation, we can still publish it on our website.

In what language – English or Swedish?

Depending on the topic, the press release is written in Swedish or both in Swedish and in English. Stockholm University does generally not put out press releases in English only, though.

When can I put out a press release?

We normally release press releases on new research conducted at the Department on the following occasions:

  • When a study is published in a peer-reviewed academic journal Publications in an academic journal – at the same time as, or at the very latest a couple of days after the article is published online. 
  • PhD theses – shortly after you have defended your thesis. 

For examples, please see this page (in Swedish only).

How do I put out a press release?

When you are submitting the final version on your accepted article, please send the same text to Leila Zoubir so that she can go through it, ask you a few questions about it and write a press release for you. For PhD theses, Leila Zoubir will contact you. 

We will try to put out the press release at the same time as it is published in the academic journal, or shortly after, in order for it to be newsworthy. 

If you contact us when the article has already been out in the academic paper for some time, it might be too late for a press release - see below what you can do instead!

If it's not possible to put out a press release - what to do instead?

Then there are other things we can do! We can write a web article that we publish on our website, on social media and send to individual journalists. The difference between a web article and a press release is that a press release is sent out directly to journalists and editors. A web article we have to distribute ourselves.

Here is an example of this solution with a web article instead of a press release.

Or, we can simply send a tip to different journalists - a short summary of the findings, including your contact details. Leila can also write a blog post about published papers.

Questions? Contact Leila: drop by room B902, e-mail leila.zoubir@sociology.su.se or call 08 16 29 85.